In 1995, TONI&GUY Managing Director Dennis Langford laid the foundations for TONI&GUY Australia in a carefully selected salon shop front on Oxford Street, Paddington. Since that auspicious day, he has remained faithfully at the helm guiding the iconic brand from strength to strength ‘down under’.
This shopfront soon moved down the street a little to became the ultra-modern and high-tech TONI&GUY Paddington flagship Academy, Salon and National Head Office. A creative melting pot for hairdressers and clients from all over Australia and Asia, the luxurious salon and educational space includes a photographic studio and teaching zones and represents the position ofthe group in Australia. It is a hive of exciting activity for both clients and students, as hairdressers fly in from all over Asia and Australia to experience the internationally renowned TONI&GUY education.
Dennis initially commenced his career in New Zealand as a stylist for Rodney Wayne, however whilst undertaking promotional work in Japan, he was invited to join the TONI&GUY team in London. Originally joining the company as a stylist, he soon progressed toArt Director and was then assigned to manage the TONI&GUY London Academy.
His success at the Academy led to him being appointed Promotional Director with TIGI; managing training of both TONI&GUY staff and TIGI support salons worldwide. Atthe same time he also acted as Education Director making him responsible for Management Education in TONI&GUY salons as well as training for the International TONI&GUY Artistic Team. This unparalleled brand knowledge and business experience made Dennis the ultimate choice to introduce the brand to Australia.
Some of Dennis’ personal highlights over his tenure include continuing to flawlessly unite the worlds of fashion and hair, through various local, national and international initiatives. Whilst maintaining a strong Australian presence at London Fashion Week via the promotion and support of his Australian Artistic Team, he most recently spearheaded the partnership between Hair and Australian Fashion via official and exclusive partnership with the Australian Fashion Chamber.
Whilst Global Brand Implementation and Franchisee Engagement remains a focal commercial responsibility, Dennis’s heart remains firmly the property of the craft. Continuing to work one day a week on the floor at the flagship Paddington Academy, Dennis remains passionately motivated by the serving of his clients and stays firm in his belief that the greatest of hairdressing careers are underpinned by an innate desire to want to make people feel good about themselves.
Today, Dennis believes his greatest fulfillment lies in his opportunity to observe, guide, encourage and mentor the unique talent that surrounds him, from his internal team, to external salon owners and hairdressers of both today and tomorrow.
Dennis is one of Australia’s greatest presenters and delivers courses both in Australia & New Zealand on Stagecraft and Business.
Dennis continues to work consistently and single mindedly to bring to life the TONI&GUY vision; ‘to grow the best, most respected, creative hairdressing company on the planet. Where people love to work and clients love to be’.